Thursday 20 August 2009

5 Effective Tips For Tweeting As A Company – How does your company tweet?

Often it’s a struggle for businesses new to social media to determine how to tweet as a company. Do you send out a username and password to everyone and let them have a go? Should one employee handle everything?Do you setup multiple accounts or will one be enough? Decisions, decisions, decisions! Never fear, we have Tylenol tips for the headache that’s has taken over your brain after reading this paragraph.

Read 5 Effective Tips For Tweeting As A Company – How does your company tweet?

Wednesday 19 August 2009

How I manage Facebook

I can guarantee you that this won’t be as useful as How I Manage Twitter, but then, I’m telling you so that you have an understanding of what I’m doing with my personal time on Facebook. I’ll admit right up front that I was quite a Facebook hater for many years, but that I turned around in the last few months, due to two changes: the improvement of fan pages, and my personal discovery of lists. If I didn’t have these two things, I’d not be able to function.

Read the entire article How I manage Facebook by Chris Brogan

Google Ad Qualty Guide

Google just launched this ad quality guide last week, and it addresses frequently asked questions and offers additional tips about how to improve ad quality.

How to create Advertising Messages in Google

Insights for search lets you compare search volume patterns across specific regions, categories, time frames, and properties.

How to use Google Conversion Optimizer to Increase Profits

How to use Google Webmaster Tools

101 Greatest Running Tips

"Stop fighting it!"

That's what a fellow marathoner yelled at me years ago in the middle of a very windy out-and-back marathon.

"Don't fight the wind, man," he said. "Wait until the turnaround, then pick up the pace when the wind is at your back."

The sheer simplicity of that advice! Until he mentioned it, I was dug in. Wind be damned, I was going to keep my pace or die trying. Thanks to that veteran marathoner's advice, I did neither. I ended up running a great race.

Read the complete article 101 Greatest Running Tips.

How to Manage Twitter

At the time of this writing, I have over 91,000 Twitter followers. No, I don’t read every word they type. No, I don’t recommend that you try to get 10s of thousands of followers. But I’m frequently asked how I keep up with everyone, and so, I’m going to update something I wrote once before in November of 2008. I hope this is useful to you.

Read Chris Brogan's article How to Manage Twitter.

Hashing Things Out

You never know what story will draw you in. Could be Israel, could be health care, could be “Entourage.” Or it could be #freeskip.

For some lizard-brained reason, the arrest on July 16 of Henry Louis Gates Jr., the Harvard professor, won’t let me go. The police reports haven’t been enough. The news accounts haven’t been enough. The White House intervention hasn’t been enough. The opinions of dozens of blogger-sages — including Gates himself, as well as writers like Christopher Hitchens and Stanley Fish who like to finish off a subject — haven’t been enough.

This has happened to me before, with O. J. and with episodes involving Hillary Clinton, so I knew what was up: I’d really never be satisfied. My attraction to the Gates-arrest narrative — with its potential for curiosity, surprise, indignation and pedantry on themes from race to police procedure to academia to the history of Boston — struck me as a craving induced by industrial design, like Southwestern egg rolls at Chili’s. Not until the whole of Gatesgate had been unpacked, as people said in graduate school (where, full disclosure, Gates was briefly my adviser), could I move on. Was anyone with me? Or did everyone else healthily revolve with the news cycle?

Enter #freeskip and hashtags. Hashtags are curious words and mashed-together phrases earmarked with a hash symbol (better known, perhaps, as the pound sign). Read the complete article Hashing Things Out.